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751 derives from the fact that on Earth there are 7 Continents, 5 Oceans and we as an organisation have 1 Sole Mission, which is sustainable development, providing clients an opportunity to invest or manage their offset obligations into real projects that deliver on their aims and objectives. 751 is a private financial institution with the aim of financing the sustainable conservation of biodiversity and ensuring that industry is environmentally conscious globally. 

With the creation of 751, the concept of sustainable development can mature into real investment opportunities both for the Private Sector, National Governments, and more importantly for the world.


751  provides large funding bodies both private and otherwise a 'one-stop solution' enabling their project concept process to move from an embryonic phase to a mature phase, whilst clearly demonstrating the real sustainable impacts on the ground.

In addition to its specific role as a Sustainable Development Trust Fund, the 751 earth brings a multi-sector contribution to the environmental conservation effort by driving a strong partnership approach. Matching investment funding partners with government institutions whereon ideas can be discussed, refined, and evaluated against SDG indicators and country profiles that are developed and agreed upon with a developing nation by the World Bank.

Professional project and financial management of funds ensure that projects are delivered in a timely manner, with outputs and impacts carefully augmented.  By maintaining a seamfree management and financial planning architecture, clients can turn their sustainable development and offset goals into a reality. The key benefit is that clients can be assured of success without the drama of managing a complex project internally that is often not within their remit to implement. 

We maintain excellent communications providing regular updates and reports, these are determined by the client during the inception phase.  More importantly, we place significant emphasis on client privacy, protecting benefactors' identities when required. 


We maintain adherence to the project planning inception phases and quantification of expected impacts through the implementation of a strong quality control mechanism supported by robust monitoring and evaluation measures.


751 EARTH's primary goal is to manage both blue/green funds and to provide an end-to-end system for the implementation of sustainable development projects. We are part of a global network of institutions that are governed according to the parameters and principles defined by the CFA (Conservation Finance Alliance). Providing that extra security and transparency for our clients. 

A major part of our project development process is to guarantee to our client that each selected project can be justified as 'sustainable' by embedding SDG indicators and measures into all our developmental work

We welcome you to 751 earth, and look forward to meeting you in the future, let us work together to achieve results-orientated programs and projects that embrace global sustainable development goals, whilst still embedding economic and investment benefits.

Crystal Salt
7-Continents of Earth
Seven Continents

A continent is one of Earth’s seven main divisions of land. The continents are, from largest to smallest: Asia, Africa, North America, South America, Antarctica, Europe, and Australia. Together, the continents add up to about 148 million square kilometers (57 million square miles) of land. Continents make up most of Earth’s land surface. A very small portion of the total land area is made up of islands  (not considered physical parts of continents). .


Each land mass supports different types of biodiversity which are interconnected and dependent on one another. Strong biodiversity is therefore critical. However when it weakens connections can break, harming all the species in the ecosystem including humans.

In the past hundred years, global biodiversity has decreased dramatically. Many species have gone extinct in some cases it is a natural process; some species naturally die out while new species evolve. But human activity has changed the natural processes of extinction and evolution. 

A major reason for biodiversity loss is the destruction of natural habitats, fields, forests, and wetlands, where wild plants and animals live, which are rapidly declining. The land is cleared to plant crops, construction, and forests are cut for lumber and firewood. 751 as part of its mission is to help restore the natural balance between humankind and nature, ensuring that development is sustainable in the long term.  

 5 Oceans of Earth
Five Oceans

Oceans cover about 71% of the Earth’s surface, which is almost three-quarters, and, in their vastness and depths, contain 321,003,271 cubic miles of water, that is 97% of all the water found on earth. The area of the ocean is more than double the area of all the continents combined. All continents border at least one ocean. Asia, the largest continent, has the longest series of coastlines. 

Goal 14 of the sustainable development goals is about conserving and sustainably using the oceans, seas, and marine resources. Healthy oceans and seas are essential to human existence and life on Earth. They cover 70% of the planet and provide food, energy, and water. The ocean absorbs around 1/4 of the world’s annual carbon dioxide (CO2) emissions, thereby mitigating climate change and alleviating its impacts.

It is essential to conserve and sustainably use them. Yet, human activity is endangering the oceans and seas – the planet’s largest ecosystem – and affecting the livelihoods of billions of people.

  • Continuing ocean acidification and rising ocean temperatures are threatening marine species and negatively affecting marine ecosystem services. Between 2009 and 2018, the world lost about 14% of coral reefs.

  • In 2021, more than 17 million metric tons of plastic entered the world’s oceans, making up 85% of marine litter. The volume of plastic pollution entering the ocean each year is expected to double or triple by 2040.

  • The global coverage of marine protected areas stood at 8% of global coastal waters and oceans in 2021.

  • More than a third (35.4%) of global fish stocks were overfished in 2019, up from 34.2 % in 2017 and 10% in 1974. However, the rate of decline has recently slowed.

  • Almost half a billion people depend at least partially on small-scale fisheries, which account for 90% of employment in fisheries worldwide.

751.EARTH, Supports One Mission, One Mission
One Mission

751. Earth has One Mission and that is Earth. In the past 50 years, there has been so much inaction, policies, and International agreements have been reached, but without implementation, talking shops.  they are powerless and simply serve as a distraction into more debate and talking shops. In reality, the crisis is deepening. yet the continents with the most worrying decline in biodiversity are clearly the poorest.  It is easy for wealthy countries to point a finger but without real financial assistance, the debate will continue and the necessary action will not be taken. The private sector is the key to unlocking this standoff. Green and Blue investments can procure solid returns on investment but can also elevate a company's reputation to a new high level. .New technologies are rapidly advancing and in parallel, a company can benefit from those technologies and benefit from unique investment opportunities and from new public-private partnerships.

As an example, the Blue Economy is globally worth $2.8 trillion, equivalent to the largest seventh largest economy in the world, according to Gorell Barnes. He said while there has been a lot of interest in seagrass, mangroves, and shoreline biodiversity, there are many other aspects of the blue economy which have still yet to be explored, like the role the seabeds play in absorbing carbon.

“Without a healthy functioning marine ecosystem, there is zero chance of humanity's survival on the planet and many people still don't realize that,” said Ocean 14 Capital co-founder and the fund’s investment adviser, Chris Gorell Barnes. 


Invest Smartly

751 Earth global department has the responsibility for identifying, securing, and managing all funding from statutory/government donors. The department includes the following teams: Program and Implementation Support, Strategic Partnerships, Compliance and Policy, Business Development, and Training.

We provide a wide array of financial products and technical assistance, and we help countries share and apply innovative knowledge and solutions to the challenges they face.

Matching investors and donors with country projects that adhere to our rigorous assessment and implementation regime mean that projects will deliver on proposed impacts. These protocols ensure our clients that their investments are smart and provide investment certainty.  The SDGs' priorities guide our work with countries to end poverty, increase biodiversity and boost prosperity helping create sustainable economic growth, investing in people, and building resilience to shocks and threats that can roll back decades of progress.


751 earth is a global network with its HQ in UK and in New York. The 751 team is on the ground in more than 40 countries globally. 

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Dr Karen Sumser-Lupson

Founder and Principal

Karen is a senior expert in all aspects of the Blue and Green Economy, drafting country strategies and roadmaps. Her diplomatic skill sets guarantee investors and donors that concepts and aspirations are proven on the ground. having worked with the World Bank and the European Commission her knowledge and dedication to sustainable development are underpinned by a PhD in Geographical Sciences, GDL Law, Msc Social Research, and a PGDIP in Education along with numerous published articles in Scientific Journals. She has specific expertise in Conflict and Resolution, SDGs and Climate Impacts



Senior Partner

Max is the Founder of CC Forum (Climate Change Forum) which has grown over the recent years into a leading global investment conference totally dedicated to sustainability. CC Forum's London 2019 edition received a royal greeting by Queen Elizabeth II. It was then patronised by HSH Prince Albert II of Monaco and HRH Sheikh Salman, the Crown Prince and Prime Minister of Bahrain.



Senior Executor

Senior Advisor, Specialties: First Responder; Energy Facility Security and Safety, Crisis Management and Emergency Response;, Disaster Management and Recovery; Environmental Response, Restoration and Healing;

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Board of Executors

751 is a bridge between donors, investors, and country programs: we provide expert technical advice to the country teams ensuring end-to-end viability, and application of approved programs.  Importantly all programs are rigorously assessed by the Board of Executors and must embrace robust indicators and concise impact measures. We maintain portfolio-level visibility to ensure consistency and compliance and manage risk. This ensures that donor compliance policies and procedures are implemented consistently and supports all staff working across the project management and implementation cycle. 

As a global organisation 751 Earth has the responsibility for identifying, securing, and managing funding from statutory/government donors. The organisation includes the following teams: Program Concept and Support, Strategic Partnerships, Compliance and Policy, Business Development, and Training.

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